DDMRP White Paper

The Reality behind the Acronym. What does this mean?


DDMRP is not a buzzword, it is not a marketing spin on an existing concept. The buzz comes from the unique approach to modelling supply chains and the process of triggering a supply event from a demand signal. With DDMRP a supply chain is not a chain, it is a network of networks. The networks within a network are decoupled, meaning there is no immediate and direct action and reaction between them. The flow of goods is buffered in strategically located positions with dynamically updated targets. The proverbial bullwhip impact is thereby controlled.


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